There is no elevator to success. You have to take the stairs
I was speaking to a potential coaching client last week and he decided not to proceed because I couldn’t guarantee him exponential success in a short period of time. I assured him that success and results would come but only after we put in many hours establishing a strategy, systems and a sustainable foundation. I emphasised patience, resilience and relentlessness.
This all sounded too hard so he continued to look for a coach that could offer him the ‘Silver Bullet’ of success where people line up outside your gym and you barely had to do any work.
If running a successful business was easy then everyone would do it. However, the facts paint a very different picture. 60% of small businesses fail within their first 3 years. There are no shortcuts to success. Stop looking for the magical business model, Facebook ad or coaching program. They can all assist you in your journey but they are not the answer.
Instead, it requires the following in spades:
Hard Work aka ‘Hustle’
I quit a relatively comfortable corporate job to work for the hardest boss of all… Me. He makes me work late nights, early mornings, weekends and whenever I am needed. This is what it takes (particularly in the early years) to succeed and if anyone tells you otherwise they are lying. There are of course outliers but these are the 1 in a 1000 stories. You don’t hear about the other 999 attempts.
Business failure is inevitable the moment you become complacent and take it all for granted. The best businesses and entrepreneurs are relentless in their ideas, innovation, implementation and delivery. They never stop pushing boundaries and trying to progress.
You cannot naively you will be a great business owner because you are a great technician. It took years of study and experience to perfect your craft and running a business is no different. You will make mistakes, encounter obstacles and face unpredictable challenges. You will learn, develop and evolve and as a result will experience more success. This however takes time and you need to be patient as you keep the big picture in mind.
I love business as it has been my greatest teacher. I have learnt so much about myself, people and business itself. I am grateful there were no easy roads as I wouldn’t be where I am if there was. The experiences have helped shape my character, resolve and purpose. You will learn remarkable lessons that will permeate within your life as you embark on this imposing journey.